> Strategy

Over 20 years of experience creating exciting campaigns that successfully increase sales, visibility, and awareness around prospect, customer, and employee satisfaction.

> Design

Creative design is effective when the target audience, market, and expected outcomes are clearly understood. Matching that understanding to high impact and memorable collateral stands out against all the noise.

> Message

Finding your corporate voice requires confidence and courage to express success and philosophy. Success making that voice heard and understood across the industry and across the employee and client community requires scheduled messaging.

SDM Pencil Me In



  • Welcome to the SDM Create portfolio. In the Information Technology and Professional Services arena, my technology creative skill sets include sales, marketing within the technology, professional services, staffing, manufacturing, and construction industries. I use these skills creatively to build go to market strategies including prosecting and profit building My talent is being able to connect the dots between a service offering, the market needs, and a message that will compell action. I motivate and inspire using vibrant pallettes as well as inspired writing. Thank you for taking the time to review my case studies and if you like what you see, you might like what I can create for you even more.
Writing | AI
Writing options include web content, blogging, brochure, tutorials, social media messaging. This also includes featuring key personnel in spotlight features. Generative AI is part of every writing project.
Creative
Creative options include go to market campaigns and social media campaigns. Design work includes logo design, rebranding, web content, brochures, templates.
Branding
Branding includes logo design families, personality development and voice. Branding is coordinated from office decor, outerwear, templates, websites, etc.

Case Study Technology Portfolio

IT Staffing & On Demand ERP Service
Created a US brand and campaign strategy for this EMEA based ERP software and consulting firm. Completed all work from ideation to ultimate sales of the entity.
  • Rebrand from EMEA to US
  • Theme/Website Content/Graphic Design
  • Social Media Messsaging
  • Outerwear/Promotional/Signage
ProServ ERP Software Reseller
This global brand experienced a hostile take over of its UB brand. Created a brand awareness campaign in three phases.
  • Launch
  • Social Medis/Graphic Design
  • Blog/Articles
  • Lead Generation
Construction ERP Software Reseller
This construction ERP software ISV required brand awareness across the construction industry that wasn't aware its platform was in the construction industry.
  • Generative AI ChatGPT
  • Website Content/Graphic Design
  • Blog/eBooks
  • Lead Generation
Manufacturing ERP Software Reseller
This manufacturing company purchased the above mention ERP On Demand Service. Creative work was to integrate that entity into the new organization for a rebrand.
  • Rebrand
  • Book Collaboration
  • Social Media/Blog
  • Customer Success
Articles
As a published author, writing and content development is part of each project. My content includes journalism, Q&A articles, book collaboration and video production.
  • Journalism
  • Web Content
  • Professional Scripted Videos
  • Digitally Created Videos
  • Book Collaboration
  • eBooks
Videos
Ideate videos for all marketing campaigns. Work with production studios or create in Vimeo.
  • Event Display Videos
  • Scripted Videos
  • Website Videos
  • Social Media Videos

Client Testimonials

"Sarah is a real ideas person and brings sharp insights and intellect to create innovative marketing campaigns. Her digital selling wizardry is inspiring as Sarah is acutely aware of the need to drive results in whatever she does, plus she is a lovely lady."
Denise D.
Global Marketing Head
"Sarah is very driven, passionate and skilled in her approach. She is creative in finding ways to accomplish what would otherwise seem to be an insurmountable task. She is one of the most fascinating people I have met."
Jennifer L.
Director Product Engineering
"I am super happy with the outcome we have achieved with the short time frame. Appreciate your help and quick responses, jumping on it with short notice. It was amazing to work with you on this assignment, I really appreciate all the hard work."
Yogesh K.
CEO
Ready to discuss acquiring more clients? Do you want your website to be a lead generation tool? Schedule a 30-minute discovery call, so we can learn more about each other and determine if we are a good fit. This is a no obligation consultation. We look forward to hearing from you.